The OZ Museum honors over 100 years of Oz history, highlighting how each generation has interpreted this timeless classic.
I was the copywriter & social media strategist that got to remind people about the magic everyone remembers from their childhood:
The Wizard of Oz.
Take a look at some things I did:
Instagram Takeover
I began an Instagram Takeover series where Dorothy would take the OZ Museum’s Instagram for the month and travel around Kansas documenting her experiences.
I started Dorothy’s takeover in the month of June, re-filtered the photos that my predecessor already took, and re-pieced together her teaser videos. I gave each post some Dorothy-voiced captions and prepared for July, where Scarecrow would takeover.
Here are some of the posts I made for Scarecrow:
To give some more personality to these already adored characters, we thought it would be a good idea to give them a “bio” in their first post of the month. We want our audience to relate to the characters as much as possible, and to feel for them as they navigate Kansas, and Instagram.
I gave each photo more aesthetic appeal than what the OZ Museum had produced before. Instagram is, after all, totally aesthetic.
Plus, I am a fiend for puns.
Aesthetics, the right filter, and a consistent set of hashtags can do a post wonders.
Who else is next on the list? Obviously Tin Man.
Here are some of his posts:
I was all for this spotlight on Tin Man in the OZ Museum’s mini movie theatre.
Another part of this Instagram takeover re-vamp was including sponsors. The OZ Museum / Columbian Theatre Foundation has several generous sponsors and we strive to highlight them whenever we can.
Dymax is a railroad equipment supplier in Wamego, and we thought it’d be funny for Tin Man to get a polish job there.
I have to show you the other photos as you click right on the post:
Social media followers love seeing people just like them on pages they follow because it makes the content relatable. Plus, everyone loves looking at kids with big cheesy smiles on their faces!
You would think Lion is next. So did we, honestly.
But it looks like the Wicked Witch had plans of her own.
More creepy witchy photos ensued.
Take a look at all of my favorite shots of the Oz crew so far.
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Who needs a heart, brain, or courage when you've got Instagram appeal?
Remember those teaser videos I was talking about?
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Here they are! Give them a gander:
OZ Museum
OZ Museum
Teaching Instagram
Dorothy Insta Takeover Promo
Snapchat
At the entrance and exit of the museum, we had a poster that advertised our Snapchat and a fun filter to use while visitors go through the museum.
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Well, here's what it looked like prior to my intervention:
First of all, no one says, "DO YOU SNAP?"
Second of all, it's not pleasing to the eye and doesn't really make me want to go use any filter or follow any of their social media.
So, I reevaluated the poster and how it was laid out.
I added the correct Snapcode, used appealing fonts, and added a step-by-step on how to actually use our filter. A large portion of the target audience is elderly and most likely would benefit from user-friendly instructions.
Here's what the filter looked like, by the way.
Auntie Em's Giftship Tags
Another one of those "redo and revamp" projects were the tags in the OZ Museum's gift shop.
The old tags were grainy, inconsistent in typography, stained, poorly cut, and just outdated. This was something I noticed when I was first hired and got a tour of the building. I was more than excited to create something more attractive.
I doctored them up by using a dusty-looking background, a tornado (for obvious Ozzy reasons), added a cursive font for "Auntie Em's Gift Shop" and then a regular font for the lengthier stuff.
Here are a few examples:
