Harry's was known as Manhattan's premier fine dining establishment. This restaurant offered classic-contemporary cuisine and gracious service for any romantic dinner for two, business meetings, or special occasions celebrated with friends and family. Harry's promised an unforgettable experience while dining with them.
The Challenge
Evan Grier, the owner of Harry's, mentioned how important it would be to highlight Harry's behind-the-scenes workers who don't get recognized as much as they should. No one is usually in the kitchen snapping candid photos of the crew, and Evan didn't want to lose those moments.
The Solution
Luckily, I had a camera to fix the problem. I dropped by on an average Friday night to capture the art of a fine dining experience that the entire crew worked together to create. Putting these photos on Instagram allows Harry's followers and potential followers to see how much they appreciate their workers which will enhance their social media presence.
Check out a few of the posts I created:
The Hashtags
I created #HarrysHighlight for each post moving forward that will "highlight" one of Harry's crew. This hashtag was only ever used once in the past, so it's a good tag to utilize for Instagram users to search for their posts specifically.
Other hashtags like #manhattanks and #mhkrestaurants
have been used in the past for Harry's, but are important for users quickly looking up local places to eat for the night. Instagram is a great platform to promote food and atmosphere, so Harry's must get in on the scene, too.
Using #dineoutmhk alongside the ones above will serve the same purpose, but has never been established as a hashtag on Instagram before. This is a great opportunity for Harry's to capitalize on to start a trend amongst neighboring restaurants
and for Instagram users to find them specifically.
Lastly, #dineout is used in larger surrounding cities, such as Kansas City, and I wanted Harry's to be promoted on the same level as KC's finer restaurants. Instagrammers will check out this hashtag and maybe plan a trip to Manhattan once they see Harry's posts amongst their usual favorites.
TESTIMONIAL
“Working with Lydia was efficient, easy, and very timely. Her communication and follow through exceeded my expectations. The quality of work and photos she was able to capture will provide a tremendous benefit to our brand and team at Harry’s. I look forward to working with Lydia again the future!"
EVAN GRIER / HARRY'S RESTAURANT / MANAGING PARTNER